Update: Reachd Internet Marketing & Social Media Classes in Vancouver, BC

Some changes at Reachd we wanted to share:

1. We’ve reorganized the 2-day course into a different order of topics so we can add more information and slow the pace down!
   Here’s what future students will encounter:
   Day One: Google Adwords + Blogging + Search Engine Optimization (SEO)
   Day Two: Social Media (LinkedIn, Facebook, Twitter) + Plan Implementation
2. We are now offering a complimentary one-on-one 60-minute session with the instructor (me!) within 3 months of completion of the course. Value: $150+. To take advantage, you must register (and pay) 10 or more days before the course you will be attending.
3. We are now posting all upcoming course dates so that students can book themselves into a class well in advance.
   Class size is limited to 8 students for a more intimate and personalized learning experience.
   Upcoming dates are: (9am-12pm & 1pm-4pm)
   Wednesday, Feb 15th & Thursday Feb 16th
   Wednesday, March 28th & Thursday March 29th
   Wednesday, April 25th & Thursday April 26th
   Wednesday, May 16th & Thursday May 17th
4. Past students are now welcome to come “audit” the new class for only $100! If we haven’t sold out by the Monday of the week of the class, you are welcome to secure a seat in the class at a past-student discounted rate of only $100! Contact us if interested.
5. We are hoping to collect testimonials from you past students, and will happily provide an inbound link (to your site) using the keywords of your choice on our Testimonials page! Email us with some kind words, and instructions about the link, and we’ll update our website. It’s a win-win for us both .

Thanks for taking the time to read through this list of exciting changes.
If you have questions, comments, feedback or referrals, we’d love to hear from you!

All the best,
Dara Sklar
Vancouver Reachd.com Instructor

Learn about SEO, Social Media, Blogging and Adwords in Vancouver

Have you considered EDUCATION as one of your New Year’s goals?

Learn to Grow Your Business through Online Marketing

Our next courses are being held January 19th & 20th in Vancouver.
The class is small – only 10 people (ONLY TWO SPOTS LEFT!) – for the best learning environment.

Cost is $499 for four 3-hour classes:
 

• Vancouver Social Media Class (Twitter, Facebook, LinkedIn),
• Vancouver Blogging Class (WordPress),
• Vancouver SEO (Search Engine Optimization) Class &
• Vancouver Adwords Class

In two days, you will have a fantastic foundation of knowledge on the power and how-to of Internet Marketing.

Contact us for details, or Register for all four clasess today, as our class fills quickly.

;o)
Dara

Vancouver Instructor, Reachd.com

Vancouver Internet Marketing Classes – November 2010

I am very excited to announce a new format for our four most popular Reachd.com classes, as well as the dates scheduled for November 2010:

I will be teaching over two days, as follows:

Wednesday, November 17th

9am-12pm: Social Media

2pm-5pm: Blogging

Thursday, November 18th

9am-12pm: SEO

2pm-5pm: Adwords

The cost is $399 for the four courses. (Previously, it was $399 for 3 classes, so you can skip one guilt-free if you want!)

The class size limit is 10 people, so please reserve your spot early. You can register here, or contact me for more information!

;o)
Dara

–
Dara Sklar 

Reachd.com

Step by Step Web Marketing Courses in Vancouver

Web Analytics Series: Improving Time on Site

Below is a video with a few tips to help you improve the time on site on your website or blog

The three tips mentioned in the video are

1. Use online video to engage web visitors
2. Use a search box to help visitors find what they are looking for
3. Use related links or related articles to encourage people to dig deeper into your site.

Questions or comments – Leave a comment on this post.

Web Analytics Series: Improving Your Bounce Rate

Defining bounce rate is important, but now we want to turn our attention to trying to improve the bounce rate on our website.

Here is a quick video that I made to discuss some of the important points in improving your bounce rate. (Again if you are checking this out via email, you will need to navigate to the blog to watch the video.)

A few questions consider regarding bounce rate:

Which of the referral sources are leading to the highest bounce rate? If it is the search engines, then you might have a Title Tag and Meta Description problem. It could be that you are promising one thing with your Title and Description but when visitors click through to your site it fails to deliver

Is there one referral site that has a really high bounce rate? If so, it could mean that advertising on that site is not a good idea. While a site may be sending you traffic, it is NOT sending you customers if the bounce rate is high.

Is there a page that has a bounce rate much higher than other similar pages on your site? This was what happened in the video above. I had a page on my site with a very high bounce rate compared to other pages. Upon looking at that particiular page, I noticed that there was a call to action that was leading people away from my website.

A few other miscellanous tips regarding bounce rate

• Make sure all the pictures load
• Make sure Videos and flash load quickly on the page.
• Ensure that your site displays properly in all popular web browsers

Lesson learned from this blog post: Keep your call to action clear but make sure that you are not leading people away from your site with that strong call to action.

Next in the Web Analytics Series: Tips for improving “Time on Site”

Web Analytics Series: What is Bounce Rate?

A week ago I wrote a post about the importance of setting up web analytics on your website. The easiest way to do this is to use Google Analytics.

Over the next couple of days, I’d like to dive into a few of the most important stats for you to look at on your analytics and give you some tips for how you can improve some of those stats.

Today, we will look at the ever popular often misunderstood – bounce rate: Bounce rate is shown in your analytics as a percentage. That number represents the percentage of people that entered on one page of your site and did not navigate to any other page on your website. Those visitors bounced.

A bounce could be described like this…

1. A visitor clicks on your ad or your website in the search engine results
2. A visitor views your landing page or webpage (this counts as a visit)
3. A visitor hits the back button on their browser

Below is a video that talks about the some of the important stats to consider regarding your bounce rate. (If you are receiving this blog post via email you will need to visit the blog online to watch the video)

In the next post we will talk about steps to reducing your bounce rate.