Update: Reachd Internet Marketing & Social Media Classes in Vancouver, BC

Some changes at Reachd we wanted to share:

1. We’ve reorganized the 2-day course into a different order of topics so we can add more information and slow the pace down!
   Here’s what future students will encounter:
   Day One: Google Adwords + Blogging + Search Engine Optimization (SEO)
   Day Two: Social Media (LinkedIn, Facebook, Twitter) + Plan Implementation
2. We are now offering a complimentary one-on-one 60-minute session with the instructor (me!) within 3 months of completion of the course. Value: $150+. To take advantage, you must register (and pay) 10 or more days before the course you will be attending.
3. We are now posting all upcoming course dates so that students can book themselves into a class well in advance.
   Class size is limited to 8 students for a more intimate and personalized learning experience.
   Upcoming dates are: (9am-12pm & 1pm-4pm)
   Wednesday, Feb 15th & Thursday Feb 16th
   Wednesday, March 28th & Thursday March 29th
   Wednesday, April 25th & Thursday April 26th
   Wednesday, May 16th & Thursday May 17th
4. Past students are now welcome to come “audit” the new class for only $100! If we haven’t sold out by the Monday of the week of the class, you are welcome to secure a seat in the class at a past-student discounted rate of only $100! Contact us if interested.
5. We are hoping to collect testimonials from you past students, and will happily provide an inbound link (to your site) using the keywords of your choice on our Testimonials page! Email us with some kind words, and instructions about the link, and we’ll update our website. It’s a win-win for us both .

Thanks for taking the time to read through this list of exciting changes.
If you have questions, comments, feedback or referrals, we’d love to hear from you!

All the best,
Dara Sklar
Vancouver Reachd.com Instructor

2-Day Social Media & Internet Marketing Course in Vancouver

2-Day Social Media & Internet Marketing Course in Vancouver

Three seats left, last classes before 2012!

We’re getting excited about our next two-day session coming up next week: November 29th & 30th.

Seats are filling quickly and we’d love to have you join us.

Why would you want to attend? This is a two-day information-packed event filled with how-tos on internet marketing strategy and implementation.

Day One:
Facebook — LinkedIn — Twitter — Blogging — What’s the Big Deal?
Learn to Use the Social Media Tools that can grow your Business

Day Two:
Getting started with Search Engine Optimization
Straight Forward Practical Hands on SEO Training to help you achieve success with your website
&
Learn to Market Like a Sniper with Adwords Training

Full course detail is here:

http://www.reachd.com/

Contact us for more details, or register directly on our website.

May 2011 dates for Vancouver Internet Marketing Classes

Join us  May 18th & 19th for two days of information about how to get your company better marketed, online.

The best part: you will learn both the big picture concepts, as well as helpful and specific direction on how to implement all the wonderful knowledge you’ll be absorbing!

Information about the course content is on our website.

The class format is four 3-hour chunks split into two days:

Day One:

Learn about Social Media (Facebook, Twitter, LinkedIn) in Vancouver
Learn about Blogging (WordPress, Posterous) in Vancouver

Day Two:

Learn about Search Engine Optimization (SEO) in Vancouver
Learn about Google Adwords and Pay Per Click Marketing in Vancouver

Email dara@reachd.com if you have any questions about the course, or simply register today!

Two Seats Left for this week’s Internet Marketing Classes (Vancouver)

Only two seats left in the February 2011 session of Reachd.com Internet Marketing classes

The class is small – only 10 people – for the best learning environment.

Cost is $499 for four 3-hour classes:

• Social Media Class (Twitter, Facebook, LinkedIn),
• Blogging Class (WordPress)
• SEO (Search Engine Optimization) Class &
• Google Adwords Class

In two days, you will have a fantastic foundation of knowledge on the power and how-to of Internet Marketing.

Contact us for details, or Register for all four clasess today, as our classes always sell out!

Learn about SEO, Social Media, Blogging and Adwords in Vancouver

Have you considered EDUCATION as one of your New Year’s goals?

Learn to Grow Your Business through Online Marketing

Our next courses are being held January 19th & 20th in Vancouver.
The class is small – only 10 people (ONLY TWO SPOTS LEFT!) – for the best learning environment.

Cost is $499 for four 3-hour classes:
 

• Vancouver Social Media Class (Twitter, Facebook, LinkedIn),
• Vancouver Blogging Class (WordPress),
• Vancouver SEO (Search Engine Optimization) Class &
• Vancouver Adwords Class

In two days, you will have a fantastic foundation of knowledge on the power and how-to of Internet Marketing.

Contact us for details, or Register for all four clasess today, as our class fills quickly.

;o)
Dara

Vancouver Instructor, Reachd.com

Vancouver Internet Marketing Classes – November 2010

I am very excited to announce a new format for our four most popular Reachd.com classes, as well as the dates scheduled for November 2010:

I will be teaching over two days, as follows:

Wednesday, November 17th

9am-12pm: Social Media

2pm-5pm: Blogging

Thursday, November 18th

9am-12pm: SEO

2pm-5pm: Adwords

The cost is $399 for the four courses. (Previously, it was $399 for 3 classes, so you can skip one guilt-free if you want!)

The class size limit is 10 people, so please reserve your spot early. You can register here, or contact me for more information!

;o)
Dara

–
Dara Sklar 

Reachd.com

Step by Step Web Marketing Courses in Vancouver

Reachd Launches in Victoria, BC

Reachd.com’s step by step web marketing courses are coming to Victoria, British Columbia. Starting in December, you can attend Reachd’s Social Media, Blogging and Online Video courses on Vancouver Island.

Interested in attending:

Dec. 2nd 2009 – Social Media Guided Tour (register here)
Dec. 4th 2009 – Explode Your Growth with a Blog (register here)
Dec. 7th 2009 – Broadcast Your Message with Online Video (register here)

Our Victoria instructor is Tim Ayres, a Victoria real estate agent who has extensive expertise in the online marketing world. You can read more about Tim here.

3 Blogging Tips to Improve Your Blog Content

Yesterday was our first blogging course in Wichita KS. During the course I was reminded that the key to a great blog is the content. Blog hosting, Blog themes, widgets, and plug-ins mean nothing if the content is not engaging or worthwhile. In the video above, I listed three tips for writing blog content. The blog tips are listed below as well.

1. Write Your Content for Your readers – It is important in each post to keep your audience in mind. One mistake that I often see people make is  creating blog posts that are solely targeted at their industry. It is okay to write an industry focused blog posts, in fact great industry posts can help raise your profile, but primarily you should be focused on your prospective clients or customers. Write or record posts that will help your customers and it will help build your business.

2. Post to your blog regularly – That does not mean that you should post everyday, but if a prospective client visits your blog and the last post was from 90 days ago, what might the visitor to your blog think about you or your business? Build a blogging routine and post to your blog at least once per week.

3. Write Compelling and Keyword Rich blog titles – Compelling titles will entice people to read your blog. Keyword rich titles will help google understand a bit more about what that specific blog post is about.

Post to your blog regularly and post content that is beneficial to your visitor and you will see your business grow.

May Blogging Course In Downtown Vancouver

We wrapped up our blogging course yesterday in downtown Vancouver. There were about 10 people in attendance (sorry to those of you that did not get included in the pic.) As I was thinking about the course and considering this recap there were two important themes that came out of our 3 hours together.

1. Importance of considering carefully why as a business you should blog

2. How to pick and choose your battles when it comes to web marketing.

First from yesterday, Why Blog? Most of the people in the room had no blog and very little experience blogging. A few had launched a blog but are still quite new to the blogging scene. As we discussed why blog this was the answer that stuck with most of the people in the course. Blog in order to educate and show yourself to be the expert in your niche. With this idea it is important to consider what is your niche. The smaller the niche, the more focused the niche, the easier it is to rise to the top as the expert. Consider carefully your niche and your audience when you are launching your blog.

Secondly, several of the people in our class were finishing up their bundle of 5 web marketing courses so we took a few minutes to take stock of all that they have learned so far. Our courses are 3 hours long, but we cover a lot of ground and a variety of topics – search engine optimization, adwords, blogging and social media, plus online video. Taking all the information in and knowing what to do with it can be a challenge. My advice from yesterday – (besides sign up for Reachd Elite – focus on one form of driving traffic and one form of converting that traffic. If Adwords floats your boat then give attention to Adwords. If you think that Social media is for you, take 2 months and give social media a try.

Currently I am working on a web marketing road map to help answer some of the questions that people might have after they have completed our bundle of training. Let me know Reachd students if you have specific questions that you would like to see addressed in the “Web Marketing Road Map”

Thanks to everyone that attended the training. Look forward to reading your blogs in the future.

Use Keyword Research to Get Blogging Ideas

Below is a video of me using the free Google Keyword tool to look for ideas to blog about
(watch the video below. If you are viewing this via email you will need to visit the blog to see the video)

Keeping fresh content on your blog is an important part of having a healthy and successful blog. But it is easy to run out of ideas or maybe your aren’t sure if your idea for a post is a good one.

Rather than pulling ideas out of thin air, you could use the google keyword tool to see what people are searching for related to your particular product or service.

Here are the steps that I would follow if I were to use keyword research to generate blogging ideas

1. Go to Google Keyword Tool

2. Enter a broad keyword in the box on that page

3. Sort the keywords by “Average search volume” by clicking on that particular column

4. Look for topics or searches with no less than 100 / month. It is difficult to decide what a perfect minimum number is because it varies by industry.

After I’ve got my topic or keyword phrase I would write a quick blog post about it.

In my video demonstration, I chose the topic “how to reply with twitter” So coming up soon, I will be writing a blog post on that particular topic.

What do you do to generate blog topics or ideas? Drop your comments below and let me know.