Defining bounce rate is important, but now we want to turn our attention to trying to improve the bounce rate on our website.
Here is a quick video that I made to discuss some of the important points in improving your bounce rate. (Again if you are checking this out via email, you will need to navigate to the blog to watch the video.)
A few questions consider regarding bounce rate:
Which of the referral sources are leading to the highest bounce rate? If it is the search engines, then you might have a Title Tag and Meta Description problem. It could be that you are promising one thing with your Title and Description but when visitors click through to your site it fails to deliver
Is there one referral site that has a really high bounce rate? If so, it could mean that advertising on that site is not a good idea. While a site may be sending you traffic, it is NOT sending you customers if the bounce rate is high.
Is there a page that has a bounce rate much higher than other similar pages on your site? This was what happened in the video above. I had a page on my site with a very high bounce rate compared to other pages. Upon looking at that particiular page, I noticed that there was a call to action that was leading people away from my website.
A few other miscellanous tips regarding bounce rate
- Make sure all the pictures load
- Make sure Videos and flash load quickly on the page.
- Ensure that your site displays properly in all popular web browsers
Lesson learned from this blog post: Keep your call to action clear but make sure that you are not leading people away from your site with that strong call to action.
Next in the Web Analytics Series: Tips for improving “Time on Site”
0 Responses to “Web Analytics Series: Improving Your Bounce Rate”