Choosing the right keyword phrase is important in search engine optimization. There are a few questions that you will want to answer when it comes to selecting a keyword phrase:
1. How much search volume is there for your keyword phrase?
2. Does your keyword phrase convert?
3. How competitive is your keyword phrase?
In the video below, I will focus on the third question – “How competitive is your keyword phrase?”
Here are three searches that you can do on Google to give you a picture of the competiveness of your keyword phrase
1. Go to Google.com and search for your keyword phrase in quotes. This search will show you the number of pages that Google has indexed that include your keyword phrase. The higher the number the more competitive your phrase might be
2. Go to Google.com and search for allintitle: “your keyword phrase” This search will rank pages solely based on their titles. Title tags are important search engine factors
3. Go to Google.com and search for allinanchor:”your keyword phrase” This search will rank pages solely based on the anchor text pointing to those pages.
4. Compare the allintitle and allinanchor searches. If those two searches on Google are almost identical, then you have a highly competitive keyword phrase on your hands.
Competition does not mean that you should shy away from a keyword, but you should be prepared to work much harder and expect the results to take a long time. If time is not a luxury that you have, then you will want to target a different keyword phrase.
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