Earlier this week I had the chance to listen to Neil Godin speak at the Vancouver Sales Performance meetup. I’ve heard a lot about Neil from Shane Gibson but this was the first time I had a chance to hear him speak. We were there with our Video camera so we caught the whole event on film and you can watch it below. (Email subscribers please visit our blog to watch the video)
Neil’s presentation is 20 minutes long and the title of the presentation was, “Organic Marketing and Sales”
But according to Neil he did not want to just talk about organic marketing and sales, but how we can develop a conscience intentional approach to whatever we do.
From there Neil went on to a talk about a simple three step process for evaluating your current sales and marketing approach. The steps are listed below. Neil is a dynamic speaker and insightful. You should take 20 minutes out of your life and check out the video.
Phase 1: What do you do? and Why do you do it? Are you just exchanging time for money in your job? Take a minute and evaluate what you do.
(sidenote: a blog can be a great way to help you process these thoughts)
Phase 2: How do you do what you do? Do you have an intentional process for completing your work or do you just “do what comes natural” Also how is your approach to your work, working for you?
Phase 3: How can you change every aspect of what you do to be more and more effective?
If you’d like to connect with Neil you can visit his website or connect with him on Twitter.


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