Yep you read that right a gnat. Those annoying little bugs that seem to never sit still buzzing annoyingly around your little ears.
According to Tubemogul Research 10.39% of user click away from a video after only 10 seconds and more than half leave your video at the 1 minute mark. I pasted a graph below from the tubemogul website to better show the point.
Video Attention Span Provided by Tubemogul
What does this mean for you?
- The first 10 Seconds are critical. If you are going to promise something in the title of your video, you’d better deliver right away or you viewer might take off.
- Keep those videos short. If you are giving a how to or a tip, focus around 1 specific topic. If you find yourself deviating from the topic then make another video. Only 10% of the video viewers made it to the 5 minute mark of the video.
- Place your call to action early in the Video. For example, if you video is 2 minutes long, you will likely end with some sort of conclusion or call to action at the end of the video, right? Well if 1/2 of the users are leaving your video after 1 minute, then 1/2 of the people did not hear what you want them to do next. Find a way to get that call to action in early and then repeat it at the end.
I’m going to be teaching about online video next week – Let me know if you’d like to join us and grab somemore video tips.
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