Speak Your Customer’s Language

I am guilty of this just like you are. We are so involved with our “stuff” and passionate about our profession that we speak in terms that our customers don’t understand. It is critical to listen to your customers. I’m not just talking about listening to their needs, but listen to the actual words that they use. Once you pick up on your customer’s jargon begin using that jargon in your web copy, your blog, and videos. Here’s a quick video to explain more clearly what I’m talking about.

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